Of the many relationships you’ll build as a business leader, few are more important than the relationships you develop with your customers. Strong customer relationships have been linked with improved ...

Profitable business customers are essential for growth and success, but to attract and retain them, you must devise and implement a strategy that builds, fosters, nurtures and extends your ...

Forbes contributors publish independent expert analyses and insights. Dev is the CEO of Jump, the strategy firm for future-focused leaders. One day they’re on, the next day they’re off … and then ...

Whether you are targeting a small or large audience, the success in influencer marketing largely depends on the relationship.

Driving trust. Building customer relationships starts with establishing trust through personalized, consistent value at every touchpoint. Long-term loyalty. Authentic connections at every stage of the ...

Here’s how a CRM system – while distinct from a sales tool – can help create the foundation for successful sales outcomes. CRM builds trust and consistency, forming the foundation for meaningful sales ...

Nearly 70% of consumers will pay more for brands that they love. That is the epitome of successful relationship marketing. It involves getting to know customers by truly understanding who they ...