Jon Wolfe owes his success to his hat. New to the national country music scene, Wolfe is in recording his first album, which is getting offers from major labels, after winning a battle of the bands ...

Stetson cowboy hats and Texas go together like peas and carrots. The countless Texans who own one probably don’t know the origins of the brand can be traced back, not to the Lone Star State, but ...

Looking at a Stetson hat, it’s impossible to not think of the West. The very silhouette of the brand’s archetypal cowboy hat calls to mind the region’s rugged topography, its crown pinched and creased ...

There are a lot of brands that boast about their American heritage, even if they’re only a few decades old. Then there’s Stetson. The quintessential Western brand was founded in 1865 by John B.

In 1860, an ailing East Coast hat maker named John Batterson Stetson headed west to mine for gold. He didn’t strike it rich, but he ended up with something much more valuable: the design for the first ...

Beyoncé, Jeff Bezos, Barbie and Ken and the characters on “Yellowstone” all have one thing in common: In the past few years, they’ve worn Stetson cowboy hats. Once considered a niche accessory, cowboy ...