In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the beginning of building a fandom around players, teams, and leagues. ADWEEK's ...

The 2026 World Cup will be the biggest cultural moment in modern sport. And it’ll also be the biggest wasted opportunity for brands if they stick to the old playbook. Here are the new rules of ...

Alibaba joined the Olympic Partner (TOP) programme, the highest level of Olympic sponsorship, in 2017 and it’s recently extended its partnership through to 2028. And already, the brand has delivered ...

The entertainment industry is competitive and the fight for customer discretionary spending is fierce. This means sports organizations can't neglect the marketing aspects of their business or assume ...

The crossroads of marketing and sports first showed up on the map in a significant way 86 years ago. When a photo of New York Yankees first baseman Lou Gehrig appeared on boxes of the General Mills ...

In the fast-paced world of sports marketing, the landscape has undergone a remarkable transformation over the past few decades. Gone are the days when sponsorships were forged based on gut instincts ...

When Matt Hochberg started Hochberg Sports Marketing in December 2019, he saw an opportunity to gain a foothold in a space where few were looking. He turned his attention to lesser-known athletes in ...

Campaign Middle East speaks to industry leaders about how sports marketing has evolved to a reflect of culture, community and ...

NEWARK, Calif., April 30, 2024 (GLOBE NEWSWIRE) -- Sports Marketing USA, a leader in sports fan vacation experiences for more than 30 years, today announced that the company has rebranded as epikkos™.

Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's ...