Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech giant wants to carve out an even bigger piece of the sports ad pie. By Alex ...

The Democratic U.S. Senate candidate ran afoul of the MLB team and its broadcaster.

Genius Sports is maintained at a buy rating with an $11.7 price target, implying 18% upside from current levels. GENI's Media technology segment is accelerating, growing 89% YoY in Q3, and is expected ...

Here’s one Olympic competition that is now closed to certain entrants. NBCUniversal said Tuesday that it has sold out of all the commercial inventory tied to its coming telecast of the 2026 Winter ...

TNT Sports is expanding its sublicense agreement with ESPN for the College Football Playoff. As the network previously announced, beginning this year, TNT Sports will air two quarterfinal games and ...

NEW YORK--(BUSINESS WIRE)--Women’s sports advertising continues to outperform primetime TV, according to the third annual Women’s Sports TV Outcomes Report from EDO, the TV outcomes company. Women’s ...

Gatorade is kicking off a new marketing campaign this summer aimed at supporting youth sports, FOXBusiness.com has learned exclusively. The Pepsi (NYSE:PEP)-owned sports drink also plans to expand its ...

Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by financial service, insurance, and restaurant brands When you purchase through links ...