First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

Katie Holmes sported curls in New York City on Feb. 16, 2023. “Because of the recent trends of people wanting to embrace and enhance their natural hair texture, the perm of 2023 tends to lean towards ...

Perms are often sought after as the solution to limp and lifeless hair. Although most of us associate perms with long, flowy curls, it doesn’t always have to be long. Short perms are becoming more and ...

The year is 1987. Bon Jovi is blasting on every radio station, "Dirty Dancing" is in theaters nationwide, and the only thing people want more than the numbers of Jon and Baby's personal choreographers ...

Stylists share how to get curls for days. When you have a modern perm, all you'll have to do to get gorgeous body and texture is basically roll out of bed. A perm (short for "hair permanent") can ...

The perm is back: there aren't many other four word phrases in beauty that could cause such a flicker of panic in even the most hardy of hair trend followers. But for 2020, a softer, more modern ...

Love it or hate it, the perm is back in business. Bella Hadid, Emily Ratajkowski and Katie Holmes have started a curl trend. “Because of the recent trends of people wanting to embrace and enhance ...

The year is 1987. Bon Jovi is blasting on every radio station, "Dirty Dancing" is in cinemas nationwide, and the only thing people want more than the numbers of Jon and Baby's personal choreographers ...

“Because of the recent trends of people wanting to embrace and enhance their natural hair texture, the perm of 2023 tends to lean towards the ‘my hair but better’ vibe,” explained Sarah Potempa, a ...