Artificial intelligence (AI) is revolutionizing the advertising industry, augmenting decision-making processes and accelerating business outcomes. The use of this technology can be seen in many stages ...

Spectrum Becomes Club's Official Telecommunications Partner as Part of New Multi-Year Sponsorship Agreement ST. LOUIS and STAMFORD, Conn., Aug. 4, 2025 /PRNewswire/ -- The St. Louis Cardinals and ...

At the risk of getting dorky with sports metaphors, DTC agency Rain the Growth already has a game plan to make sure its programmatic placements are a slam dunk.

NEW YORK—The advertising sales business of Charter Communications, Spectrum Reach, has announced the full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO). The ARO ...

Spectrum Reach has debuted a new B2B branding campaign, “Delivering Connections: The Game Show.” The 30-second spots are airing in 88 markets across Spectrum Reach’s footprint, including in Los ...

NEW YORK, June 18, 2024 (GLOBE NEWSWIRE) -- Magnite (MGNI), the world’s largest independent sell-side advertising company, and Spectrum Reach ®, the advertising sales business of Charter ...

STAMFORD, Conn., Feb. 11, 2025 /PRNewswire/ -- Spectrum today announced that veteran advertising executive David Kline, Executive Vice President at Charter and President of Spectrum Reach will retire ...

A business can spend more time arguing about a 30-second script than it spends buying airtime. Then the media plan shows up and reminds everyone what the fight is really about: placement, audience, ...

Spectrum is now the official telecommunications partner of its hometown St. Louis Cardinals. The Charter Communications brand entered into a multiyear marketing agreement with the MLB team for ...

Spectrum Becomes Club's Official Telecommunications Partner as Part of New Multi-Year Sponsorship Agreement The new sponsorship agreement includes advertising rights on the Cardinals English and ...