Last week, Toronto-based Zulu Aplha Kilo released a video entitled Spec which mocked the advertising industry's penchant for spec, known to every other human on the planet as free work. That video has ...

It’s been standard practice for a prospective client to ask for spec work, which gives the client an idea of the agency’s creative chops before making a hiring decision, but the times they are a ...

The practice of new business prospects asking ad agencies to provide spec work prior to handing them the business has become standard in the advertising business. Agencies complain but pretty much ...