Southwest Airlines is shaking up its famously simple no-frills model with a new aircraft design that promises a more "elevated" flying experience, with similar upgrades planned for its existing fleet.

Southwest Airlines will begin assigned seating on Jan. 27, 2026. A new boarding process will prioritize passengers based on seat location and fare purchased. Extra legroom seating will be available ...

Southwest Airlines is currently undergoing a thorough overhaul of its brand, business model, and product. As part of this overhaul, the carrier is modifying its aircraft interiors to offer ...

The redesign features German-made seats, space for premium customers and USB charging ports. The move is part of the company’s plan to offer more upscale options. By Claire Fahy Travelers flying on ...

Southwest Airlines' new cabin features power at every seat and seatback holders for personal electronic devices. Photo Credit: Southwest Airlines Southwest Airlines will debut a new aircraft interior ...

Southwest Airlines passengers made their final boarding-time scrambles for seats on Monday as the carrier prepared to end the open-seating system that distinguished it from other airlines for more ...

Southwest Airlines tickets with seat assignments will go on sale on July 29, the airline told CNBC. The carrier plans to end its hallmark open-seating policy on Jan. 27. There will be eight boarding ...