Our tester gives it to you straight... Big curls are big news this year. On the catwalks, they can be seen tumbling in waves; in magazines, they are wafting across the pages; and in our dreams, they ...

The Return of the Curl After a long stretch of pin-straight, glass-hair trends, the perm has waltzed right back into the ...

First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

Believe it or not, perms are making a comeback. If you grew up in the ‘80s, you’re probably all too familiar with the hair treatment: the spiral, tight curls formed by chemical processing that gave ...

With lockdown forcing Britons to go months without a haircut, many of us will be keen for a complete mane overhaul when salons finally reopen in April. One style that's seen an unexpected resurgence ...

Much like the return of the relaxer, the rise and return of the perm has been a quiet reemergence — almost the Abercrombie & Fitch of hair treatments. Much like Abercrombie, perm solutions have ...

Unlike certain types of perms which require your hair to be of a certain length, an S curl perm can be done on shorter hair lengths as well, since the style is not too curly but instead results in ...

During the ‘80s, tight, springy curls achieved via perms were everywhere. In the ’90s, they took a backseat to straighter styles and treatments, but they’re back and better than ever. With more ...

The happening ‘do is a testament to the major upgrades perms have gone through since their poufy early days. Shorthand for “permanent texture,” the technology has advanced to something so different, ...

A hair perm kit makes it easy to transform straight hair into soft, natural waves or even tight curls. A perm is a hair styling treatment that adds body and texture to even the straightest hair and it ...

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