AI tools used to generate, edit or contextualize social media posts can introduce hidden biases that spread through online ...

The 2026 Digital News Report found that people rely on social media for news more than TV or news websites, with TikTok and Instagram influence increasing.

Foreign influence campaigns, or information operations, have been widespread in the run-up to the 2024 U.S. presidential election. Influence campaigns are large-scale efforts to shift public opinion, ...

Researchers warn social media users can form strong opinions after viewing only a few social media posts on a topic. Across ...

A new study has raised concerns over the growing influence of social media personalities on investment decisions among ...

Short-form video led to a collapse of tween culture, as kids and adults began consuming the same content online. Will the ...

Foreign governments that want to increase their clout in the U.S. should take a lesson from the data behind the "Freddy ...

A second grader in Norway drew a YouTube logo when my colleagues and I asked what they wanted to be when they grow up. When ...

Few would disagree with the view that since the 1950’s, when the practice of market segmentation began, it has been the cornerstone of any marketing strategy. If you define your market segments ...

In the digital age, having a keen awareness of which consumers are most likely to be swayed by social media can give any travel marketer an edge in working to convert spectators into actual travelers.