F1 deal puts Tag Heuer on track for watchmaking big league
It may only be January, but it seems likely that the most valuable sponsorship deal in luxury watchmaking this year has already been done. Tag Heuer was confirmed as Formula One’s official timekeeper earlier this month as part of a multi-brand deal between the sport’s owner Liberty Media and Tag Heuer’s parent,
TAG Heuer unveils motorsport-inspired watches (and more) during LVMH Watch Week
TAG Heuer launched new motorsport-inspired watches during the LVMH Watch Week event. The post TAG Heuer unveils motorsport-inspired watches (and more) during LVMH Watch Week appeared first on The Manual.
TAG Heuer Unveils New Formula 1 Chronograph Collection
The new TAG Heuer Formula 1 Chronograph collection comprises five watches, fitted with automatic Caliber 16 and featuring vibrant colors and lightweight titanium cases.
TAG Heuer Presents a Sporty and Glam Lineup at LVMH Watch Week
During last year’s LVMH Watch Week, TAG Heuer revealed a duo of Carrera Chronographs with alluring teal green dials with circular-brushed finishes. Similarly, the Maison has also unearthed a new Carrera Chronograph and Carrera Chronograph Tourbillon for this year’s event, but this time, they’re rendered in a moodier, purple fumé palette.
LVMH Watch Week 2025 recap: the best watches from TAG Heuer, Zenith, Hublot and more
LVMH Watch Week changes location. LVMH Watch Week kicks off today after the event had to completely switch locations. Originally meant to take place in Los Angeles, the event had
Inside Tag Heuer's $1 Billion Formula 1 Deal
We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move
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Tag Heuer Connected Modular 45 review
Just look at the Nokia 3310. The Tag Heuer Connected 45’s gamble is that an Android Wear watch made with no-holds-barred tech and design won’t look too bad in five years. Because who aside from ...
TAG Heuer celebrates LVMH Watch Week with six new watches
TAG Heuer has unveiled a huge collection of new watches as part of LVMH Watch Week. That includes additions to the Carrera and Formula 1 collections.
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Tag Heuer rethinks a classic with teal green Carrera Glassbox watch
Tag Heuer’s ‘Glassbox’ Carrera was one of the best watches of 2023, near enough the perfect update for a design that stretches back to 1963. Its design team recreated the feel of the original ...
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TAG Heuer Celebrates 75th Year of Formula 1 as Official Timekeeper
If you look at the archives, TAG Heuer's watches have been spotted on many legends of racing. In 1988, Ayrton Senna joined McLaren and won his first World Championship, and yes, TAG Heuer ...
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TAG Heuer revives the Seafarer with its third Hodinkee watch collaboration
TAG Heuer has collaborated with Hodinkee ... Beth covers sleep, yoga, smart home, coffee machines, watches, grooming tools, fragrances, gardening and much more. If it's something that goes in ...