As previously reported by WWD in July, Shiseido was said to be pursuing skin care brand OSEA and was close to signing a deal, ...

Shiseido has launched a new, refillable anti-aging serum. Ultimune Power Infusing Serum is said to ‘ignite the skin’s regenerative power’ thanks to patented key ingredient, Power Fermented Camellia+.

That made clear Shiseido’s stance of focusing on mid- to high-priced skin care products, in which the company has specialized expertise. Although relocating factories to Japan entails a higher ...