Buoyed by the weakening yen, Shiseido is looking to bolster its exports from Japan to various areas around the world as fewer foreign visitors can travel to Japan to buy their products.

The Shiseido-owned brand’s UK activation will spotlight its bestselling foundations in a gamified space due to consumer ...

earth and atmosphere - from the seaweed blend and other botanicals it incorporates into its products. Shiseido executives ...

Shiseido has developed 4MSK/fluid penetration technology, which enhances the penetration of the J-beauty brand’s brightening ...

Since it was founded 150 years ago, Shiseido has pioneered a unique approach to beauty, encouraging diversity through inclusive campaigns and offering products that are as equally grounded in nature ...

Shiseido has launched a new, refillable anti-aging serum. Ultimune Power Infusing Serum is said to ‘ignite the skin’s regenerative power’ thanks to patented key ingredient, Power Fermented Camellia+.

As competition with South Korean companies and low-cost alternatives heats up, Shiseido can compete by focusing on its products' value beyond just price, said President Kentaro Fujiwara, who also ...