Cosmetics giant Shiseido Co. is relocating its production facilities back to Japan in seeking to win customers with a “made-in-Japan” brand. “What is important for business is brand values ...

Major sponsors such as automakers Nissan Motor Co. and Toyota Motor Corp; cosmetics maker Shiseido; retailer Seven & I Holding Co. and life insurer Meiji Yasuda announced they were pulling ads from ...

Shiseido has developed 4MSK/fluid penetration technology, which enhances the penetration of the J-beauty brand’s brightening ...

Since it was founded 150 years ago, Shiseido has pioneered a unique approach to beauty, encouraging diversity through inclusive campaigns and offering products that are as equally grounded in nature ...

Shiseido has launched a new, refillable anti-aging serum. Ultimune Power Infusing Serum is said to ‘ignite the skin’s regenerative power’ thanks to patented key ingredient, Power Fermented Camellia+.

The Shiseido-owned brand’s UK activation will spotlight its bestselling foundations in a gamified space due to consumer ...

The service uses sign language, lip reading, and chat. Shiseido has officially launched a free online beauty consultation service tailored for customers with hearing impairments. The service ...

As competition with South Korean companies and low-cost alternatives heats up, Shiseido can compete by focusing on its products' value beyond just price, said President Kentaro Fujiwara, who also ...