Since it was founded 150 years ago, Shiseido has pioneered a unique approach to beauty, encouraging diversity through inclusive campaigns and offering products that are as equally grounded in nature ...

When Uotani took over, the Japanese beauty market was declining, Shiseido had posted six years of declines and the company didn't play in key fastest-growing sectors. In the ensuing decade ...

The service uses sign language, lip reading, and chat. Shiseido has officially launched a free online beauty consultation service tailored for customers with hearing impairments. The service ...

Shiseido has launched a new, refillable anti-aging serum. Ultimune Power Infusing Serum is said to ‘ignite the skin’s regenerative power’ thanks to patented key ingredient, Power Fermented Camellia+.

Shiseido is said to have quietly stepped down the metaverse and web3 teams working in its emerging technology and platforms ...

As competition with South Korean companies and low-cost alternatives heats up, Shiseido can compete by focusing on its products' value beyond just price, said President Kentaro Fujiwara, who also ...