A marketing strategy that focuses on customer needs rather than product attributes has become the dominate method of selling marketing services, according to a new study released by the consulting ...

When you run a service-based business such as a restaurant, a hair salon or a travel agency, the way you communicate your value to your customers differs from product-based business marketing. A ...

New attributes from Microsoft Advertising allow businesses to indicate their dedication to “responsibility, how your brand values align with the values of your customers, and how your brand is being ...

Brand marketers say creativity and responsiveness are the attributes they value most in agencies, according to recent research from Ascend2. The report was based on data from a survey of 257 marketing ...