Add Yahoo as a preferred source to see more of our stories on Google. After some confusion in news media and social apps about what will be happening with the music part of South by Southwest in 2026, ...

“It’s a lot,” Potts said of the work to convert the establishments. “We load everything out, help our clients load everything ...

SXSW 2027 in Austin will shift to a Saturday start and Sunday finish. The announcement comes amid leadership changes, a decentralized format and efforts to reshape the event's future.

The event will take place from June 1-6.

Add Yahoo as a preferred source to see more of our stories on Google. Reports of the demise of South by Southwest’s music element seem to have been exaggerated, with SXSW organizers clarifying that ...

AUSTIN, Texas — Changes are coming to South by Southwest (SXSW) next year. Instead of spanning from one mid-March weekend to the next, SXSW 2026 will be two days shorter. SXSW 2026 is scheduled for ...

SXSW set up camp in London's East End last year with its first-ever edition in the UK. Deadline has been covering the announcements and news for this year's lineup. We also managed to pull the ...

SXSW is back! And while thousands of badge-holders will be bouncing between official panels, showcases, and networking events, the real magic of Austin in March is that you don’t need a badge to ...