Sephora has rolled out new features for its branded Virtual Artist application, including a false eyelash virtual try-on function that includes more than 90 styles, as well as virtual tutorials using ...

As more companies use virtual technology for cosmetics testing, Perfect Corp. created YouCam Tutorial, which helps brands create step-by-step beauty tutorials to educate consumers on makeup ...

Local players, both big and small, are carving out new ways to reach customers offline as e-commerce channels gets more ...

L’Oreal’s NYX and Samsung have partnered to launch a virtual reality (VR) makeup tutorial in select stores, the “Impossibly NYX Professional Makeup” Gear VR experience. In-store shoppers can use ...