The fusion of OTT (over-the-top) video streaming and programmatic advertising is revolutionising how iGaming operators engage ...

Amazon continues to work to dominate the world of new-tech advertising. The company’s Amazon Web Services will launch a real-time bidding service for ad buyers and sellers called AWS RTB Fabric, with ...

A major change this year in how online advertisements are sold has been embraced by hackers, who are using advanced ad-targeting capabilities to precisely deliver malware. Security vendor Invincea ...

Amazon Web Services (AWS) introduced on Thursday a fully managed service built for real-time bidding (RTB) advertising workloads. Through the cloud it supports demand-side platforms (DSPs) and ...

Citing a program of expansion, ad exchange network Nexage has announced it's closed a $10 million series B financing round led by Singapore Telecommunications' investment arm SingTel Innov8. The money ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

The online advertising industry is in for the bumpiest ride of its existence. Of the 44 basic digital advertising use cases analyzed by the IAB Tech Lab’s Privacy ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

Navigating the open Internet is becoming increasingly challenging for brands as traditional targeting methods dwindle and spending on less-effective Made-for-Advertising (MFA) sites increases. There ...

In a move aimed at increasing transparency and ensuring fair competition, the National Highways Authority of India (NHAI) has ...