Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup. Case in point: A TikTok showing Buquen applying foundation and blush on a ...

Famous women have been delivering brilliant beauty looks on the red carpet for generations. In recent years, the men have (slowly) begun making strides toward striking makeup looks of their own. While ...

It’s not about the end look — it’s about the aesthetic journey. People typically put makeup on before leaving their house, but the latest cosmetics trend to take over TikTok isn’t meant to be seen. It ...