Keep your locks from looking brassy with these violet-infused haircare products. By Celia Shatzman If you purchase an independently reviewed product or service through a link on our website, The ...

We may receive a portion of sales if you purchase a product through a link in this article. Whether you’ve dyed your hair a shade of soft lilac, deep indigo, or electric orchid, maintaining your ...

If you have blonde or silver hair, maintaining your color can be challenging. To keep brassiness at bay, it’s smart to add a drugstore purple shampoo to your hair-care routine. Unlike regular shampoo, ...

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. If you've ever tried to lighten your hair at home — or caught sight ...

How do I use purple shampoo to tone my hair? As purple sits opposite yellow on the color spectrum, the two colors cancel each other out. Purple-pigmented shampoo, therefore, works by neutralizing ...

If your hair is naturally blonde, color-treated blonde or gray, experts recommend adding a color-depositing shampoo to your hair care rotation to maintain your color. Color-depositing shampoos add ...

You finally have the purple hair of your dreams, so now it’s time to choose a shampoo that’ll help protect and maintain your color. While you might be inclined to use something like Clairol Shimmer ...

Maintaining color-treated hair isn’t always easy, especially when you’re routinely bleaching and trimming hair, and roots begin to grow out and ends begin to split. Luckily, purple shampoo can save ...