Getting a new hairstyle is a great experience! You get to go and be pampered for anywhere between 15 minutes to hours on end. Sometimes though, updating your look can come with a few stressful moments ...

As any blonde (natural or otherwise) knows: Brass is public enemy no. 1 to keeping your strands bright. This is especially top of mind during the summer months since UV exposure and chlorine from the ...

How do I use purple shampoo to tone my hair? As purple sits opposite yellow on the color spectrum, the two colors cancel each other out. Purple-pigmented shampoo, therefore, works by neutralizing ...

If your hair is naturally blonde, color-treated blonde or gray, experts recommend adding a color-depositing shampoo to your hair care rotation to maintain your color. Color-depositing shampoos add ...

I tried L'Oreal EverPure Purple Shampoo to brighten my brassy locks. Here's why I'll be buying it over and over again. As someone who spends a lot of time on the water and in the sun, my blonde ...

If you have blonde or silver hair, maintaining your color can be challenging. To keep brassiness at bay, it’s smart to add a drugstore purple shampoo to your hair-care routine. Unlike regular shampoo, ...

There’s nothing ingenious about the name; purple shampoo is just that — a shampoo with a purple hue. But that pigment helps to neutralize unwanted brassiness and yellow tones in blonde hair. While ...

You finally have the purple hair of your dreams, so now it’s time to choose a shampoo that’ll help protect and maintain your color. While you might be inclined to use something like Clairol Shimmer ...

Maintaining color-treated hair isn’t always easy, especially when you’re routinely bleaching and trimming hair, and roots begin to grow out and ends begin to split. Luckily, purple shampoo can save ...