In the first part of the Association of National Advertisers’ (ANA) study on the transparency of programmatic media-supply chains, Campaign published an analysis on how a desire for low-cost ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

Digital media buyers constantly seek ways to maximize return on investment (ROI) for their clients' digital advertising campaigns. But, achieving this goal is often easier said than done, as numerous ...

A Demand Side Platform, or DSP, is basically a game-changer in the digital advertising game. Think of it as the digital world’s Swiss Army knife for anyone looking to buy or sell ad space. For ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

As the craze of earnings season draws to a close, here’s a look back at some of the most exciting (and some less so) results ...

As the Q3 earnings season wraps, let’s dig into this quarter’s best and worst performers in the advertising & marketing ...

Triton Digital has acquired advertising intelligence platform Manadge, a Paris-based company that specializes in programmatic advertising. “Manadge will enable Triton Digital publishers and demand ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 2021, the programmatic ad spending budget for U.S. advertisers soared to an impressive ...

Digital advertising, powered by programmatic data, has made marketing at scale accessible for small businesses. Before digital, limited budgets and resources made it difficult for small businesses to ...

A major turn in online advertising was marked by the idea that “content is king,” coined by Bill Gates in 1996 in an essay that bore the phrase as its title. After almost three decades, we have ...

Frost & Sullivan ( named Basis the 2025 Customer Value Leader for the global demand-side platform (DSP) industry. A global business consulting firm providing market research, growth strategy ...