Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. When the Kansas City Chiefs, two-time reigning NFL champs, ...

Three new formats will let users easily place products featured in ads in their Amazon carts, with no need for QR codes. By Alex Weprin Senior Editor It’s about to get a lot easier to buy something on ...

Coke has made yet another series of AI ads to herald the coming of the holidays — and they look just as bad as they did last ...

As traditional advertising loses its grip, brands are embedding themselves more and more directly into the shows and movies we choose to watch. When most people settle into their couch to stream a new ...

With awe-inspiring athletic feats and show-stopping musical performances, the Super Bowl brings viewers non-stop entertainment even during breaks in the game with imaginative — and expensive! — ...

WASHINGTON — It's that time of year again. Even if you aren't watching the Super Bowl to see the Chiefs duke it out with the 49ers, you can still watch just for the commercials. Advertisers take the ...

Anderson .Paak has an “Identity Crisis” in Pizza Hut’s new ad. The Grammy-winning musician stars as two alter egos—a ...

Have you ever seen a fictional advertisement and thought, How can I get my hands on that? Or did the made-up product or service advertised, or even the general tone of the commercial, merely leave you ...

waffle cone bowl with whipped cream, nuts, wood spoons - Helaine Weide/Getty Images Most people know that the food they buy rarely looks the same as it does when you see it in magazines, food blogs, ...