V oters in Virginia, New Jersey, California and Pennsylvania have been inundated with campaign ads this year, with each state hosting critical off-year elections that offer a preview of the issues and ...

Since the NBA's spike in popularity years ago, brands have worked with basketball players to help sell their products. From Penny Hardaway's Nike ad back in the 1990s to more recent campaigns, like ...

This article is published by AllBusiness.com, a partner of TIME. Advertising has the power to shape culture, influence behavior, and create unforgettable moments. Over the years, some ad campaigns ...

Creativity is the reason TikTok is often perceived as a harbinger of entertainment and culture trends. It’s also the reason TikTok creators continue to gain influence and grow their following, as they ...

Rep. Alexandria Ocasio-Cortez (D-N.Y.) — not California Gov. Gavin Newsom — had the most effective ad in California's recent ...

Adam is a lifelong gamer who enjoys RPGs, action adventure games and a healthy helping of VR to boot. He has written for countless sites in the gaming medium, and you can find him playing the newest ...

Get the latest on Southern California advertising agencies, including new executive hires at Innocean USA and TBWA\Chiat\Day ...

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

Apple's "Shot on iPhone" ad campaign has proven to be quite popular since it began in 2014, and it has now received the Grand Prix for Creative Effectiveness at Cannes Lions . The "Shot on iPhone" ...

When it comes to advertising your business, you no longer need months of planning and preparation to launch your campaigns. When I started my advertising and PR agency over 22 years ago, it took weeks ...