Brand.com’s are connecting HCPs to information, with fewer hoops to jump through, courtesy of new digital tools promising to ...

AstraZeneca is hopping aboard the pickleball craze as its serves up a new marketing push for its asthma med Fasenra. | ...

Pharma food for thought: The combination of mobile, personalisation, promotions and localised communications is the vision for pharma multichannel marketing. The ideal is to create the following ...

Heather Gervais, CEO of Osso VR, discusses how technological advancements in VR are solving problems for pharmaceutical sales ...

The companies have full control of marketing, incentive, and messaging, as well as receive complete performance analytics. With such reporting available, the pharma industry has the tools ...

eWizard is a content experience platform for pharma and life sciences, enabling no-code content creation, modular reuse, ...

Kennedy Jr. is a longtime critic of pharmaceutical companies running commercials on television. Now that he's been appointed ...

HB367 by Republican Rep. Mack Butler would prohibit governmental entities from spending public funds to promote the use of ...

Novartis has teamed up with the NFL in a multi-year partnership, marking the first such collaboration between the football ...

Pharma brands achieved the most impressions from ABC and saw a year-over-year increase in impressions from cable channels like Fox News, CNN and MSNBC.

Industry voices stress importance of a strategic approach to social media marketing, choosing platforms wisely, prioritize privacy, leveraging targeted advertising techniques and more. In this part of ...

Endo Inc. said Tuesday it has entered into an agreement to divest its international pharmaceuticals business to Knight ...