Brand.com’s are connecting HCPs to information, with fewer hoops to jump through, courtesy of new digital tools promising to ...

AstraZeneca is hopping aboard the pickleball craze as its serves up a new marketing push for its asthma med Fasenra. | ...

Pharma food for thought: The combination of mobile, personalisation, promotions and localised communications is the vision for pharma multichannel marketing. The ideal is to create the following ...

Heather Gervais, CEO of Osso VR, discusses how technological advancements in VR are solving problems for pharmaceutical sales ...

The companies have full control of marketing, incentive, and messaging, as well as receive complete performance analytics. With such reporting available, the pharma industry has the tools ...

eWizard is a content experience platform for pharma and life sciences, enabling no-code content creation, modular reuse, ...

Kennedy Jr. is a longtime critic of pharmaceutical companies running commercials on television. Now that he's been appointed ...

Pharma brands achieved the most impressions from ABC and saw a year-over-year increase in impressions from cable channels like Fox News, CNN and MSNBC.

Novartis has teamed up with the NFL in a multi-year partnership, marking the first such collaboration between the football ...

Endo Inc. said Tuesday it has entered into an agreement to divest its international pharmaceuticals business to Knight ...

"Knock Out" features a boy in boxing trunks symbolizing the battle against cancer as LL Cool J's "Mama Said Knock You Out" plays. Read the whole story ...

Tom Hughes is the founder and CEO of Virtual Science AI.