NEW YORK, Dec. 17, 2020 (GLOBE NEWSWIRE) -- Wavemaker announced today that it has been named Media Agency of Record (AOR) by Perfetti Van Melle USA, one of the world’s largest manufacturers and ...

LUXEMBOURG — The Perfetti Van Melle Group is acquiring Mondelez International’s developed market gum business for approximately $1.35 billion. The acquisition will include such gum brands as Trident, ...

CHICAGO, Oct. 02, 2023 (GLOBE NEWSWIRE) -- Mondelēz International (Nasdaq: MDLZ) today announced it has completed the sale of its developed-market gum business in the United States, Canada and Europe, ...

The appointment came after a three-way pitch, which included Leo Burnett and a local agency. “The idea presented by Lowe was spot on,” said David van der Lei, marketing director at Perfetti Van Melle ...

Confectionery giant Perfetti Van Melle (PVM) Sri Lanka recently introduced Alpenliebe Creamfills, the latest addition to its extensive local confectionery portfolio. The product was launched at an ...

This furthers BBH Asia Pacific’s relationship with Perfetti van Melle; BBH is already the agency of record for the global Chupa Chups business. It also extends BBH’s relationship with Mentos in the ...

Despite digital payments, premium offerings, and changing consumer palates, Perfetti Van Melle India continues to thrive on its Re 1 candy portfolio. Speaking at the Marketers' Excellence Conference ...

Perfetti Van Melle was established in March 2001 when Perfetti Spa acquired Van Melle, creating the world’s third largest global confectionery company. In 2006 Perfetti Van Melle acquired the Spanish ...

CONFECTIONERY maker Perfetti Van Melle Philippines has partnered with PCX Markets for an initiative that seeks to exceed the required plastic reduction goals of large companies under the Extended ...

Perfetti Van Melle has run a competitive pitch in the Australian and New Zealand market, with Havas Media Network winning the media account. “Havas Media will begin work immediately on helping to ...

ERLANGER, KY. – Perfetti Van Melle North America is introducing Fruit-tella, a line of better-for-you soft gummies made with fruit puree, according to the company. The new products are available in ...

Packs of Trident gum on at a grocery store in Fargo, North Dakota, USA, 4 March 2021 (Credit: BWM Infinity / Shutterstock.com) Perfetti Van Melle has struck a deal to buy a clutch of gum assets from ...