New offering prepares advertisers for the inevitable shift toward paid visibility inside AI-driven search and answer enginesSeattle, ...

ChatGPT ads are coming soon, offering advertisers early access to a new impression-based placement inside conversational AI.

Advertising is a must for businesses of all sizes. It’s one of the best ways to build brand awareness and stand out from the competition. Regularly promoting your services can help retain current ...

When you are an affiliate, running after making a sale with many competitor affiliates is not easy. Apart from valuable content, you need to rely a lot on your advertising strategy. This is when ...

OpenAI is already working with advertisers to test the service, and could introduce a commercial service as early as February ...

Programmatic is not the shiny object in every campaign strategy. Despite the hype surrounding programmatic, more than 50% of advertisers still do not include it in their media-buying strategy. Among ...

I wrote last week about the secrets of getting the best ROI when you sign up for pay-per-click advertising. Dave Carlson, CEO of GoToast.com, which manages pay-per-click bidding for clients, revealed ...

For small and midsize companies in particular – and thanks to its ability to narrowly target prospects, tightly manage spending, and precisely measure results – pay-per-click (PPC) advertising is one ...

Every retailer knows that urgency sells. The “one-day sale” or “20% off this week only” promotions are a mainstay of retail marketing — enticing shoppers to take advantage of limited-time offers. But ...

When you think of Google, what comes to mind? Search engines, smartphones, email, cloud storage — perhaps even self-driving cars. But beneath its impressive portfolio of products and services lies the ...