Global demand for matcha has sent Japanese producers scrambling to switch from producing typical sencha green ...

Matcha, a finely ground Japanese green tea powder, has surged in international popularity. Today, variations of the trendy ...

Most people think they know what matcha is. It’s the green drink in a ceramic bowl, the carefully whisked latte on your ...

Camellia sinensis is a small evergreen shrub that produces some of the most commonly consumed beverages in the world. The plant has been a traditional remedy for thousands of years, with many ...

Discover why matcha offers far more than green tea, blending bold flavor, rich nutrients, and centuries of mindful tradition.

Phenimax, a specialty tea retailer devoted to premium organic Japanese teas, is proud to announce a significant achievement.