Harmony’s Conversion signals connect ad exposure data directly to attributed conversions, bridging the gap between delivery ...

Advertisers will soon get deeper visibility into how each Display creative performs, enabling smarter optimization decisions.

Google Ads recently introduced the ability to buy Google TV inventory programmatically. This new connected TV (CTV) placement allows advertisers to expand their video advertising to the living room ...

Google is rolling out two new upgrades to Performance Max. Dynamic Search Ads (DSA) and Google Display Ads (GDA) campaign upgrades are open to all advertisers, but opting-in to Performance Max ...

The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...

Google Ads is now showing summaries of your budget settings in the budget and bidding optimization setting. This will ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...