Most people report that online reviews are one of the main factors they consider before making a purchase. Unsurprisingly, many companies have attempted to harness reviews’ persuasive power by ...

Star ratings are simple, but they have an immense effect. They increase social proof, boost word-of-mouth marketing, and improve the results of paid ads. And, most important, they influence purchases.

It’s well known that consumers value online reviews: As many as 98% report that they rely on reviews to inform purchase decisions, with some consumers listing it as the number-one factor they ...