Covering tech trends across a number of key sectors, including telecoms, apps, marketing and IT, Matt is Editor in Chief of Tech Portfolio. Contact him via twitter @MattHenkes New figures released by ...
In light of recent trends indicating a resurgence of online display advertising, industry veteran Jeff Weitzman gave us some valuable insights. Otilia Otlacan: Your company, Buysight (www.buysight.com ...
Marketing Sherpa, in it's inaugural Online Advertising Handbook with 2008 Benchmarks, using both primary and secondary research, reports that less than half of advertisers use online display ads for ...
For the past decade, Google has dominated online advertising space with search ads that match advertisers with people who search for their products. But last month, Google put up an old-fashioned ...
ALEXANDRIA, Va. (AP) — Federal regulators who say Google holds an illegal monopoly over the technology that matches online advertisers to publishers are vastly underestimating the competition the tech ...
PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing. A federal court held Thursday that Google created ...
The Competition Commission of India (CCI) has ordered an investigation into the alleged breach of antitrust rules by Google in the online display advertising services market through Google AdTech ...
We study an online display advertising planning problem in which advertisers' demands for ad exposures (impressions) of various types compete for slices of shared resources, and advertisers prefer to ...
Some encouraging signs are mounting that suggest the online advertising marketplace may be leading the U.S. ad economy out of its longest recession since the Great Depression. New data from a variety ...
Until now, B2B marketers have been surprisingly unimaginative when it comes to online advertising. Despite the fact that as much as 93 per cent of the B2B community actively uses the Internet for ...