This case study describes how O2, the mobile network, used online video content to improve customer service, reducing churn and driving incremental value in the UK. This case study describes how O2, ...

The mobile brand will gain exposure across the three platforms to a tech-savvy audience and campaign activity will include co-created video content for the O2 Gurus website, a Gizmodo themed week, a ...

O2 has unveiled a new You Tube channel, O2 Guru TV, offering free support and advice to help customers get the most of their mobile technology. O2 Guru TV aims to help make mobile technology ...

This case study shows how O2, a mobile phone provider in the UK, used rich media content and device-specific adverts to raise awareness of O2 Gurus tech advice and increase online sales. This case ...

O2 has launched a new digital Guru service taking the knowledge and skills of its team of mobile phone experts online. Whether people are struggling with tech issues while working from home or unable ...