Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and seek authenticity and purpose.

It has brought back its “Just Do It” but is tweaking it into “Why Do It?”, the company announced this week. “Designed to connect with young athletes where they are, the campaign reframes greatness as ...

Tyler, The Creator is the new voice of Nike. At least, the Grammy winner is the voice of Nike’s newest ad campaign. The iconic sports apparel is tweaking its famous “Just Do It” slogan after almost 40 ...

Colin Kaepernick is back -- at least as far as Madison Avenue is concerned. The former NFL quarterback, who is suing NFL owners for allegedly colluding to keep him out of the league, is one of the ...