The best advertisements demonstrate products and services through storytelling. Some are so powerful, they stay with viewers for a lifetime. The Nike “Dream Crazy” commercial is narrated by activist ...

Any questions about whether Nike might quickly back away from its decision to embrace the polarizing quarterback Colin Kaepernick amid threats of a boycott and criticism from President Donald Trump ...

Controversial brands, campaigns or rebrands tend be the ones we remember. We're all still talking about Cracker Barrel and Jaguar after all. But what happens when the controversy works in a brand's ...