Under Armour’s bet on Stephen Curry has proved to be a genius one. Curry is the reigning MVP on the NBA’s best team, the Golden State Warriors, he’s the new face of the league, and, according to a ...

Stephen Curry paid homage to New York Liberty guard and 2024 NBA Three-Point contest opponent Sabrina Ionescu for Monday's ...

Golden State Warriors star Steph Curry rocked a sentimental pair of Nike Kobe 11 shoes for Sunday's game against the Toronto ...

Golden State Warriors star point guard Stephen Curry paid homage to one of his longtime friends ahead of Sunday's game ...

The basketball star paid tribute to the late Lakers star by wearing his "All-Star" Kobe 11s in the "Northern Lights" colorway ...

Nike Dunk Low "Medium Curry" basketball shoes are making a much-anticipated return in May 2024. These basketball sneakers are a restock of a colorway that shoe fans have loved since it first came out.

Stephen Curry has become one of the most marketable athletes in sports, but he’s not an endorser of Nike or even Adidas – he’s with Under Armour. It turns out that Nike had Curry, and could have had ...

Devin Booker revealed the full extent of his recruiting plan to land Stephen Curry at Nike after the Phoenix Suns played the Golden State Warriors.

Golden State Warriors superstar Stephen Curry wore Devin Booker's Book 1s sneakers in last week's game against the Suns in ...

Remember that story earlier this year about all the ways Nike screwed up their sales pitch to Steph Curry? Yeah, well apparently the folks at the swoosh remember it too. During The Vertical’s free ...

Stephen Curry's rise as a global icon is intertwined with Under Armour's success, a partnership born from Nike's oversight. Nike misjudged Curry's potential, leading him to sign with Under Armour, who ...