Nielsen is launching a new pilot program designed to more accurately count co-viewing and better reflect the total viewership for TV programming, particularly live events. The pilot will launched with ...

During Super Bowl LX, Nielsen launched a pilot wearable device that tracks co-viewing of major live TV events. A watermark or tone audible to the wearable device, not audible to the person wearing it, ...

TV networks and sports leagues rely heavily on Nielsen to to tell them how many people at home watch football games, tennis ...

Powered by Nielsen’s Streaming Content Ratings data, ARTEY Award winners are uniquely determined by the audience. Awards are ...

Nielsen has filed counterclaims against Cumulus Media, alleging breach of contract for sharing confidential ratings data with ...

Nielsen data shows ad-supported streaming hit 45.6 percent of ad-supported TV in Q4 2025, with Tubi at 6.2 percent share.This ...

New York – February 3, 2026 – Nielsen, a global leader in audience measurement, data and media intelligence, today announced that it is piloting a new methodology enhancement to more accurately ...

The new pilot methodology for co-viewing better incorporates the use of Nielsen’s proprietary wearable measurement devices.

Nielsen is piloting a new measurement approach during the Super Bowl designed to more accurately account for co-viewing ...

Seth MacFarlane is Nielsen’s inaugural “Streaming Icon of the Year.” The TV ratings measurement company released the results ...

Does Nielsen have the power to bring a halt to the forces that keep shrinking the audience for cable TV? In the long term, no. But a new twist in the company’s estimations of the total number of ...

Nielsen is piloting a new co-viewing methodology to more accurately capture total viewership for programming, particularly ...