This week's Trending Up looks at recent streaming hits with some mysterious origins and driving forces behind them.

The Daytime ladies tried their best at the new viral owl trend from TikTok. With help from social influencers, Farron and ...

The music industry witnessed something extraordinary in 2024. Social media platforms became launchpads for cultural phenomena ...

Social media users are striving for a 2016 resurgence, ten years later ...

Add Yahoo as a preferred source to see more of our stories on Google. Food trends don’t just reflect what people are eating—they reveal how people are trying to feel. Right now, what goes viral isn’t ...