Marketing Dive

Netflix enriches ad-targeting prowess with Amazon, Yahoo audience data

Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.
AdExchanger

Amazon Audiences Are Coming To Netflix

Starting next quarter, US media buyers will be able to tap Amazon Audiences for Netflix campaign targeting through the Amazon DSP.
Campaign Live

Campaign Convene 2026: Netflix, NBCUniversal execs on how ‘phygital’ experiences are reshaping brand marketing

Feinberg pointed to BravoCon — a fan event featuring more than 100 Bravo personalities — as a successful example of a phygital experience for NBCUniversal. The convention allows fans to immerse ...

Netflix and Ministry of Tourism, India unveil ‘Flavours of India’ campaign at ITB Berlin

Netflix and Ministry of Tourism, India unveil ‘Flavours of India’ campaign at ITB Berlin. Bollywood News: Latest Bollywood News, Bollywood News Today, Bollywood Celebrity News, Breaking News, Celeb ...
Hosted on MSN

Cancel Netflix Campaign: Who is winning, Elon Musk or Netflix? Here's what Hamish Steele said about Charlie Kirk, why is he facing backlash

Cancel Netflix Campaign has sparked major debate after Elon Musk urged people to end their subscriptions. The question now being asked is who is winning, Elon Musk or Netflix? The campaign has spread ...