An example of native advertising is i n-image ads, an ad format that GumGum pioneered in 2008. In-image ads are placed within contextually relevant editorial images to provide a more fluid and ...

An article about native advertising has to include at least one BuzzFeed example. The publisher is pretty much building its revenue model around native placements like Nestea's " 19 Things Every ...

For example, native advertising can be a one-page “article” in an outdoor living magazine about a new allergy nasal spray targeted at avid hikers; the ad is typically sandwiched between ...

One recent example of this is the rise of native advertising. This game-changing approach to promotion offers a number of benefits that can elevate a brand's online presence.

“Native advertising”—ads that may blur the distinction between advertising and editorial, video or other content—has been a hot topic in recent years for both marketers and regulators.

Native advertising is a fast-growing area. However, common misconceptions are preventing marketers from exploiting this opportunity to the full. Here, Taboola’s UK country manager Dan Ginns ...

For consumers, native ads provide less disruptive and more engaging advertising. For advertisers, there is now a new way to communicate their marketing messages in a more natural way.

The Native Advertising Principles will require advertisers to provide consumers with a prominently visible cue so they immediately know the content is paid-for advertising – for example, ...

This article describes three different formats: infomercials, advertorials, and native advertising. The three types have similarities among them and some might even question whether advertorials ...

Is this an advertisement or editorial content? If visitors to your company's website aren't sure, the Federal Trade Commission released an enforcement policy statement Tuesday that will attempt to ...