One of the most vexing questions to people trying to make sense of native advertising which is also referred to as branded content, brand journalism and sponsored content, is that the terms are used ...

Native advertising is purchased (or “sponsored”) content for a highly specific demographic that acts like natural, unpaid content. In other words, native advertising is supposed to look as if it ...

Ask any born and bred New Yorker what their definition of a native New Yorker is. It would seem pretty straightforward at first. But the truth is, there are now a couple of widely accepted definitions ...

Native has opened an exciting new space in advertising. As the appetite for traditional advertising have been continuously decreasing for a few years, Native looks to be 'the new black' on which ...

The following is a guest post from Susan Borst, VP of Mobile at the Interactive Advertising Bureau. What exactly is native advertising? That's a question that simply won't go away despite the fact ...

If you’re a business owner, entrepreneur, or marketing professional, you should understand the relationship between Internet marketing and native advertising. One is often equated with other, but they ...

The Internet Advertising Bureau (IAB) UK has created broad definitions around native advertising and content for media owners and brands. The terminology has been created to clearly outline different ...

"Native" advertising is expected to drive 74% of all US display ad revenue by 2021, up from a 56% share in 2016, but Reddit cofounder Alexis Ohanian isn't a fan. Native advertising is paid content ...

Native advertising growth may have slowed - it's still a big factor in the marketing mix. But it's easy to mess native ads up, and native video ads are a trend to consider. Barb surveys the field and ...

MGID, the global pioneer in native advertising, announced today the official release of its Contextual Intelligence solution. The product allows advertisers to effectively deliver ads across MGID’s ...

IBM's ground-breaking Watson artificial intelligence software is now, for the very first time, being used to create better semantic targeting for native advertising. It forms an integral part of the ...