NBA Playoffs, Game 3
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The 2026 SoFi NBA Play-In Tournament generated an 18% increase among total U.S. viewers with an average of 2.79 million viewers across six exclusive broadcast windows on Prime Video, it was announced Wednesday.
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Amazon broadcast details: Prime Vision, Rapid Recap, more features on platform's first NBA playoffs coverage
Prime Video's NBA playoffs coverage will feature some unique technological aspects.
As part of the NBA's new multi-billion media rights deal, three of Saturday's four NBA playoff games were broadcast exclusively on Amazon Prime Video. Fans without a Prime Video subscription were left in the dark for three Game 1 matchups: the Cleveland Cavaliers vs.