Olivia Shalhoup covers entertainment marketing and social strategy. This voice experience is generated by AI. Learn more.

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Most people outside the music industry had never heard the name Chaotic Good before April. That month, the digital agency’s ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. It's no secret that social media has become a major part of the artist and song promotion playbook.

Add Yahoo as a preferred source to see more of our stories on Google. Independent artists often spend countless hours trying to “crack the Spotify code.” Many experiment with the DIY route, plead with ...

In the world of music marketing, personalization reigns supreme. It’s high time that the broader music industry recognizes and embraces this fact. Sometimes experimentation does not go as far as ...

Forbes contributors publish independent expert analyses and insights. Wayne Rash is a technology and science writer based in Washington. REWAVE has created a new consolidated music distribution and ...

Musicians need visibility. Spotify has become the main battlefield where artists fight for streams, saves, and algorithmic discovery. Spotify promotion is the strategic method that lifts a song into ...

Digital marketer Xavier Allen, founder of Xcelent Marketing, spent most of his career in the music industry, with the last 2 years spent in digital marketing focused on helping music artist. Digital ...

Last Monday, I discovered Walter the Producer, a Boston-based indie musician. His music isn’t on any of the playlists I follow, and he has less than 150,000 monthly listeners on Spotify. If I hadn’t ...