Count Chocula. Franken Berry. Boo Berry. The names of the General Mills Monster Cereal mascots are iconic and have been for over 50 years now. But it’s been over 35 years since they added a new ghoul ...

The only real Halloween cereal is the lineup of General Mills monster cereals. Yeah, yeah, there are Haunted Lucky Charms and Reese’s Puffs Bats, but true Halloween cereal begins and ends with Franken ...

Are you a print subscriber? Activate your account. 2 hours 19 min ago By Garett Sloane - 3 hours 10 min ago By Tim Nudd - 3 hours 47 min ago By Ad Age Staff - 5 hours 12 min ago By Adrianne ...

General Mills is piggybacking on the anticipation surrounding the upcoming presidential election by asking consumers to visit a mobile-optimized microsite and vote for their favorite of its cereal ...

For the first time in 35 years, General Mills is reportedly rolling out a new monster for their beloved line of monster cereals. Carmella Creeper is a new, young character who appears to be a zombie.