Heineken has introduced a new design and identity for its popular Mexican beer brand Tecate after struggling to woo the modern Mexican drinker. The problem the 71-year old brand faced was that it had ...

Not every day in Minervaland is filled with sweet young coconuts stuffed with tender seafood, juicy marinated papaya, and frosty cold cans of Tecate just itching to pop open and receive a finishing ...

The most popular beer in the United States is brewed in Mexico, raising questions about how President Donald Trump's potential 25% tariffs on all Mexican imports could impact American beer drinkers.

HEINEKEN USA announces the return of the Beers of Mexico variety pack, on schedule for the Fall and holiday entertaining seasons. Joining the mix of perennial favorites, Dos Equis Lager, Tecate and ...

Heineken USA has announced that it will no longer use Mexican-based ad agency Olabuenaga Chemistri for its US advertising of Tecate beer after it found the creative ideas were being lost in ...

With less than a week to go before the Canelo vs. Smith fight on Saturday, Sept. 17, at AT&T Stadium in Arlington, Texas, Tecate, the fight's presenting and exclusive beer sponsor, has descended on ...