TV ad measurement may still be a mess, but identity can help bring some order to the chaos. The cornerstone of TV measurement is viewership data, said Benjamin Vandegrift, VP of measurement solutions ...
TV may not rely on third-party cookies, but that doesn’t mean the television industry isn’t feeling the impact of signal loss. The phaseout of third-party cookies is having a “trickle-down effect” on ...
Trib Total Media TV writer Rob Owen answers reader questions every Wednesday at TribLive.com in a column that also appears in the Sunday Tribune-Review. Q: Any word on the possibility of WQED-TV ...
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