Stepping back into the world of retro food advertising feels like opening a time capsule filled with pure magic. Research ...

An experiential activation around the BTS-inspired TinyTAN Happy Meal helped the fast food giant benefit from buzz around the ...

Additions to fast-food menus rarely get six months to build buzz, but that was not the case with the return of Snack Wraps to McDonald’s. The chain’s U.S. president Joe Erlinger confirmed the return ...

Of all the many successful marketing campaigns McDonald’s has ever run, it’s hard to imagine anything better or more important than three simple words: “I’m lovin’ it.” McDonald’s launched the global ...