Early Performance Max adoption often reduces insight and control. Shopping campaigns provide clearer performance signals and ...

Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for ...

Try that with Performance Max, and you’ll force it into doing something it’s not built for. And performance certainly won’t be at max. Consolidation is the name of the game here. Performance will take ...

Performance Max is a versatile campaign, but understanding the nuances and adapting it to the account you’re working on can be the difference between investing budget and burning it. One significant ...

Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...

Google rolls out AI tools in Performance Max to boost ad campaigns through automated asset creation. Google launched new AI features for Performance Max campaigns. These tools help generate more text ...