Emerging technologies such as blockchain, artificial intelligence (AI), and internet of things (IoT) platforms –– systems of interrelated computing devices –– are gaining traction in the marketing ...

Getting a handle on new commerce and ad technologies, data privacy issues and forging a closer collaboration with IT will be key. Skills shortages, cross-functional challenges and an upcoming ...

In a digital marketplace, it’s essential for agencies to leverage the latest software and technology tools to plan, carry out, track and measure their marketing campaigns. From artificial intelligence ...

Without the specific technologies they need to streamline operations, optimize marketing processes and maximize efficiency in place, marketers’ efforts may not have the desired effect. Agencies must ...

Are martech tools being replaced more or less in 2023 compared with previous years? Which types of tools are being replaced the most? Why are marketers deciding to replace martech tools? To find out, ...

Modern martech tools and architectures are often composed together with a variety of MACH-oriented products, many times with a headless CMS (or more!) at the core, providing the central content layer ...